Universal Music Group – Global Digital Business

12,000 sq.ft. - Santa Monica

Global Digital Business is an umbrella within UMG tasked with striking partnerships and finding other ways of distributing its music, working closely with major technology companies including Apple, Google, YouTube, and Microsoft, on behalf of UMG’s record labels and operating companies worldwide.

This department underwent a growth spurt and was forced to remodel and expand within UMG’s Santa Monica headquarters building.

Studio V worked closely to develop a space plan that supported their business growth plan, and created a funky, artsy environment complete with graffiti murals, stained concrete floors, wood flooring used as wall paneling, a living room doubling as a lobby and music hang out area.